Use of Multiple Production Locations by MNEs in Asia

Use of Multiple Production Locations by MNEs in Asia Briefly explain the reasons why many multinational enterprises in Asia utilise multiple production locations located in a number of countries for production of parts and components and assembly of final goods. Globalisation facilitates dramatically in the past and progressed by modern transportation, communication and improved legal rules and regulations to open markets to international trade and finance. The companies also contributed by internationalise their products all over the world. Without the facilitating character of globalisation, it is impossible for multinational which own or control production or service facilities outside the country in which they are based; exhibit a degree of trans-nationality. Most companies become multinationals because of some form of foreign direct investment (FDI) that spreads their geographic activities. The multinational firm is one of the most pervasive types of firms in the global economy. Multinational firms exist because certain economic conditions make it possible for a firm to profitably undertake production of a good or service in a foreign location. The 500 largest multinationals account for about 25 per cent of world product, and nearly half of total world trade. (https://www.google.com/url?sa=trct=jq=esrc=ssource=webcd=1ved=0CB8QFjAAurl=https%3A%2F%2Fwww.business.illinois.edu%2Faguilera%2FTeaching%2FMNEConcept%2520calculation%2520guillen.docei=Iro2VMKyMMuGuASt3oCYBQusg=AFQjCNGECOek5OVjlpTQFYr6QF-u9qBLug). Multinationals are becoming more important relevant to the size of the global economy which is about three times as prominent today as twenty years ago. Trade in intermediate inputs associated with the fragmentation of production across national borders is an increasingly important feature of global economic integration. Production has become a multinational process in wh ich different stages are carried out in specialized plants around the globe for some goods. Materials and components produced in one country may pass through a numbers of other countries that each adds value through fabrication, assembly or other processing before final goods is delivered to customers. This paper is to outline the reasons why many multinational enterprises in Asia utilise multiple production locations located in a number of countries for production of parts and components and assembly of final goods. International production networks play an important role in East Asian economies. Most industrial production in East Asia where production is divided into several stages and then conducted in various countries is according to their comparative advantages. One of the reasons is result from market-driven forces such as vertical specialization and higher production costs in the home countries and institutional-led reasons such as free trade agreements. International fragmentation of production, the splitting of production process into discrete activities which are then allocated across countries, has been an increasingly important facet of economic globalization over the past three decades. Whenever a firm undertakes a transaction with a customer or supplier, it incurs transaction costs in addition to the price paid for goods or services. http://www.ekf.tuke.sk/files/TUKE%20Lectures%202011-12.pdf The transaction costs included the legal costs of drafting a contract, the costs of going out to tender, searching for information on potential suppliers and the cost of currency exchange or hedging. The transaction costs included exporting cost would be able to avoid if multinational enterprise has their full ownership of production industry in that countries. The company could produce the products into the final goods and sell it to the country where it produced instead of exporting from the home country. It is often for multinational firms find it cheaper to produce goods in foreign countries. Employees in foreign countries are willing to accept lower salary than domestic employees. This help to minimise the labour cost of production of the multinational companies. In addition, foreign countries have different rules and regulations for labour, business and the environment, which can potentially reduce expenses. http://yourbusiness.azcentral.com/multinational-company-benefits-drawbacks-21554.html Companies can become more competitive and increase their profits with lower production costs. In conclusion, there are several benefits for multinational enterprise in Asia utilise multiple production locations located in a number of countries for production of parts and components and assembly of final goods. The multinational companies can enjoy the benefits of inflow of income from overseas profits by lower the wages, jobs and career opportunities at home and abroad in connection with overseas opportunities and greater availability of products for local consumers and consumers in overseas which at the same time can increase their visibility of the brand to all over the world. Using two case studies of firms headquartered in two different countries,  show how the growth of trade and investment links among several Asian  economies is related to the strategic production and location decisions of firms. Describe and explain the main considerations of these two firms in determining  where to locate specific activities. To be able to show that intra-Asian trade and investment links arise from operations by firms you need to choose firms so that there are inter-Asian investment links due to firm operations and also intra-Asian investment links due to firm operations. This can happen if thetwo firms are headquartered outside Asia but have production bases in severalAsian countries, with linkages through intra-firm trade in parts and components etc. OR they areheadquartered in two Asian countries with production bases in one or more other Asian countries with there being trade in parts and components etc among the various Asian production bases. So choose firms to ensure you can illustrate how intra-Asiantrade and investment links arise from such multinational firms. Market seeking is one of the reasons that multinational companies invests overseas. The companies may enter foreign markets to find new buyers for their goods and services. The owners of a company may find out that their product is unique or superior to the competition in foreign markets and want to take advantage of this opportunity. The company may also believe investment overseas will bring higher returns of profits when producers have saturated sales in their home markets. Apple Incorporation is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Apple skyrocketed to the top of our annual Asia 200 survey this year, and was ranked by readers as the regions most admired multinational company. Apple opened its first company-owned Apple retail store in Asia last year. (http://online.wsj.com/articles/SB125259938989400063) China’s economy is having some of its best years ever due to the rising world demand for consumer electronics, much of which is manufactured in China’s monstrous city-factories. The average Chinese citizen is more flush with cash than ever before and ready to spend it on what would previously be deemed as unaffordable luxury. (http://thenextweb.com/apple/2011/09/05/how-apple-has-found-success-in-china-and-why-its-just-the-beginning/) One of the reasons that Apple would success trading i n Asia is because of the cultural such as modern Chinese culture of wealth and status. According to the news, Apple holds a unique position among foreign brands in China as its products are highly polished, appealing to the young and wealthy elite and valuable as gifts given to those with whom a Chinese consumer might seek a better relationship. (http://thenextweb.com/apple/2011/09/05/how-apple-has-found-success-in-china-and-why-its-just-the-beginning/) Lam Nguyen, Ho Chi Minh City-based country director at International Data Corp predicts that iPhone sales in Vietnam will increase 56 percent to about 12 million units in 2014 as consumers seems iPhone as a relatively affordable status symbol. (http://www.bloomberg.com/news/2014-07-15/apple-looks-to-status-hungry-vietnam-for-growth-southeast-asia.html) Most of the components of iPhones are now manufactured in China is because China’s factories are bigger than those in United States and there are tens thousands of workers practically overnight and able to press them into service at a moment’s notice. Workers can change production practices and speeds extremely rapidly. China currently has bigger supply of appropriately-qualified engineers than the U.S. does. Lastly, Chinas workforce is much hungrier and more frugal than many of their counterparts in the United States. (http://www.businessinsider.com/you-simply-must-read-this-article-that-explains-why-apple-makes-iphones-in-china-and-why-the-us-is-screwed-2012-1?IR=T) Another case study is about Nike Incorporations which headquarter located in Beaverton, Oregon, NW USA. Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. China boasts the largest number of Nike contract factories which are124 in total. About 620,000 people currently work in contract factories around the world producing Nike branded footwear, apparel and clothing, the majority of which are women under the age of 25. More than 75% of these work in Asia, predominantly in China, Thailand, Indonesia, Vietnam, Korea and Malaysia. The managers of Nike justify their expansion on why they globalise their products. Nike aims to buy their raw material at a lower price as more profits would be made. Nike would be able to access new markets by selling their shoes in other countries. This allows them to increase their global sales and hence the profits increase. One of the crucial inputs used in the production of Nike shoes is rubber which is not produced in the United States. Nike would need to access the resources by finding in other countries. Lastly, Nike would like to minimise their transport costs and expand customer base at the same time. In order to achieve both motive, the production has been centralise in certain countries and able to achieve economies of large scale production. However, produce at a lower cost is not the only reason should be considered to boost the profits. Multinational companies also invest in source technologies, high-quality people, and ideas. For example, Nissan invested in lower cost England and Spain but also in expensive Germany. Although labour costs in Germany were very high, the high productivity of the labours made setting up shop there efficient. Thus, Japanese firms are able to learn new ideas and technologies from some of the most sophisticated companies in the world. In conclusion, the multinational company will choose to allocate their production based and also invest in the Asia countries due to the cultural of the Asia that are different with Western countries. Invest in Asia countries would be able to bring a large amount of revenues to multinational countries based on the chosen firms of the case studies above. http://www.adbi.org/files/2013.02.21.wp409.impact.asean.production.networks.pdf http://www1.doshisha.ac.jp/~ccas/japanese/seminars/2007-11b.pdf http://www.bea.gov/papers/pdf/intrafirmtradejanuary04.pdf http://www.globalization101.org/why-do-companies-invest-overseas/

A Speech of Health Essay

Hello students, faculty, members of the school board, Superintendent, and parents. When I was first told that I was going to be the speaker for graduation, I was overcome. I was overcome with pride and excitement, as I’m sure we all are today as we close this chapter on our lives, but most of all, I was overcome with a feeling. A feeling that I have fooled you all into electing a Canadian to speak on this very important occasion. (Canadian Accent) I bet about now, you are all finally realizing just what it is you’ve done, eh? But it’s too late, eh? I can’t be stopped†¦. (Drape Canadian flag over top of podium) The rich history of Canada is a very long and interesting one. One that begins in the early years of. †¦ (Trail off and give a moment of thought)† **remove flag† or better yet have someone do it for you. ) Seriously though, after I got over my initial reaction, I realized that this was going to be a very difficult undertaking. So I did what any teen-age boy would do in a similar situation. I turn to my friends! see more:welcome speech for sports day I received two pieces of advice that not only helped me with the situation at hand, but I feel will be the predominant source of motivation for the next big step in my life and everything that follows thereafter. These two pieces of advice were. (Hold up palms with numbers inked on them) No. 1: Don’t Screw up! No. 2: Be Funny! Obviously after these two gems of advice, I was prepared to write a stunning and powerful speech that will remain with every one of us till the day we die. Or at least until one of the real speakers come up here and says something meaningful. It’s hard to believe that we’ll all be leaving this place finally. It is even harder to believe that from now on, we’re going to pretty much have to fend for ourselves. I think that whether we know it or not, we’ve gained a lot of the tools that we’ll need to make it out there, right here at Welch. Personally, I’ve learned some of the most important messages of my life within these hallowed halls. I’ve learned that it’s important to walk the road less traveled, because after a while, running down freshman in the packed hallways just loses some of its appeal. I’ve learned that no matter how good an idea may seem at the time, sometimes a giant metal dollar sundial that never sees the sun, could possibly be a bad idea! I’ve learned the importance of sticking strong to your ideals and not giving in to peer pressure, because we have to be ourselves, we have to think with our own mind! (look over at Mr.  Quinn) Is that good Quinn? Is, is that all right? Oh, ok. And no matter who’s doing it! Dammit! We will NOT CHEER! Finally, and probably most importantly, from the ever vigilant and all knowing administration, I’ve learned that a girl’s belly button is a dangerous and powerful thing that should be covered, feared, contained, kept from the world, for the good of all people everywhere. If you are able to decipher any sort of message out of what I’m saying today at all, it should be that life shouldn’t be taken so seriously. When we’re all off in college, or working at our jobs, or still living off of our parents, and we look back on our lives here at E-W, we’re not going to remember the tests we aced, or the classes we took, or the endless nights in front of a computer screen. But instead we’re going to remember the good times we had, the parties, the laughs we shared, but most of all, we’ll remember the people we knew. I was once told that you’re only as good as the people that you surround yourself with. Well, there is not a higher caliber of people that I would rather surround myself with then you all sitting in front of me today. I am proud to say that I was a part of the Welch Class of 2006. Don’t ever forget where you came from, and always remember all of the great and unique people that you shared your four years with, and when we all come back and see each other again for our 20-year reunion, there are going to be all sorts of surprises. By that time Charlie Guo will probably be ruling the world with an iron fist, Katherine Piercy will be the new reigning arm wrestling champion of the world. Jon Goodwin will have his very own morning talk show called â€Å"Wake up with a cup of Jon†, Kamiya Woodard will be the new host of â€Å"The Weakest Link† and rename it â€Å"Man! You don’t know what you talking about! † Eunice Song will be†¦ well, let’s be honest, there really isn’t much hope for Eunice, (turn to Eunice) Eunice I guess you should have just tried a little harder. The entire cheerleading squad will find a permanent role on the â€Å"Young and The Restless†, when the director is surprised to find that intense daytime drama comes surprisingly easy to them. Finally, as I’ve been saying for four years now, we’ll all be shaking the hand of our President of the United States†¦. Steve Brown. If you don’t remember a single word of what I’ve said up here today, just remember this: Jobs, houses, money, and success will all come and go, but the one thing that nobody can ever take away from you are the good times and good friends you have had here at E-W. So in closing, I only have one more thing to say, on request from Blair Hanberg, I leave you all with â€Å"MEOW! â€Å"

Bless Me Ultima by Rudolfo Anaya Essay - 1880 Words

Bless Me Ultima - A Religious Struggle Only a few books dare to discuss the confusion surrounded by a religious awakening. In Bless Me Ultima, Rudolfo Anaya, Premio Quinto Sol national Chicano literary award recipient, challenges standard religion and brings in different ideas through the perspective of a young and confused boy. Due to the new ideas that he is introduced to, the events that occurs especially deaths, and his eagerness for knowledge all leads Antonio to question his religious beliefs. At the end of his struggle to understand, the boy reaches the peace of mind he was seeking. Throughout the book Antonio is introduced to many new ideas. The first is the experiences he has with Ultima. Ultima is a healer who learned†¦show more content†¦Antonio learns about the golden carp from Cico, a friend of his. According to Cico, the golden carp was once a god who loved the people of Antonios town, Guadalupe. The people were not allowed to fish for the brown carp that lived in the river that flowed around the town. These fish were sacred to the gods. However, because of a drought and no food, the people had to eat the carp to survive. This angered the gods. They wanted to punish all the people by death but they relented from killing the people. Instead, they turned the people into carp and made them live forever in the waters of the river-. The god who loved the people wished to become a carp like them to protect them from the dangers of the river. The gods agreed and because he was a god they made him very big and colored him the color gold. Antonio cann ot believe there is a new god and seeks answers from Ultima. Ultima is pleased that he has learned so much, but says she cannot tell him what to believe for he must decide for himself. The Golden Carp represents all the questions Tony has about religion and morality. Tony’s confusion is due to conflicting forces in both these aspects of life. When Cico first introduces the Carp to Tony, he is forced to make a tough decision, â€Å"Do you believe the Golden Carp is a god?† which he skillfully evades until he has the information he wants to make his decision. After the emergence of the Carp, Tony begins to question hisShow MoreRelated`` Bless Me, Ultima `` By Rudolfo Anaya983 Words   |  4 PagesRudolfo Anaya, author of â€Å"Bless Me, Ultima†, uses countless examples of folk-lore all throughout his novel. In doing so, he gives his readers great insight to the Mexican-American culture of the 1940’s during World War II, and how different the culture is th an how most people are raised. The folk-lore Anaya used most effectively throughout â€Å"Bless Me, Ultima† is; the whole idea of growing up and becoming a man, beliefs of witchcraft, children losing their innocence and the characters religious beliefsRead MoreBless Me Ultima By Rudolfo Anaya1463 Words   |  6 PagesB. Reyes 1 Bless Me Ultima Rudolfo Anaya L.A.P. Topic #4 Bairon Reyes Luna Mr. Amoroso Pd. 3 A.P. Literature 09/25/17 B. Reyes 2 In our hesitant humanly efforts to accept the ultimate fate, we find a painful truth, an agonizing indisputable fact that our lives must end, the way good days ends with peaceful sleep. Wistfully, we fail to discern the ironic beauty that is hidden, as we scramble to understand the superficial. This logical desire to understand its existence, and its necessity in our realityRead MoreBless Me Ultima By Rudolfo Anaya1730 Words   |  7 PagesBless Me Ultima Rudolfo Anaya Shaleah Mayo Topic 4 AP Literature Mr. Amoroso Period 1  What do you want to be when you grow up? 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Similarly, this is ever-present with Antonio and his family in the book Bless Me Ultima byRead MoreBless Me, Ultima By Rudolfo Anaya1002 Words   |  5 PagesIn the novel Bless Me, Ultima by Rudolfo Anaya, Antonio matures a great deal for his age due to the violent actions he is surrounded by.   Ã‚  Ã‚   In the beginning of the novel the main character Antonio Marez, who was just six years old at the time, lives in a small town located in New Mexico. He lives with his parents, Maria and Gabriel, and two sisters, Deborah and Theresa. Tony also has three older brothers, but they are off fighting at War. During this time an older women by the name o f La GrandeRead MoreBless Me, Ultima By Rudolfo Anaya1361 Words   |  6 Pagescan expand our thoughts to a multitude of different subjects and force us to be a slave to our dreams, such as facing parental pressure, religious ambivalence and the loss of one s innocence. This is true of Antonio Marez in the novel Bless Me, Ultima by Rudolfo Anaya. Antonio has lost control and begins to succumb to his dreams and loses control of himself. He battles his expectations given to him by his parents and also at the same time has another battle within himself. He is confused in whereRead More`` Bless Me Ultima `` By Rudolfo Anaya1109 Words   |  5 Pagesare, were and are destined to be. You re mind creates illusions that either further enhance your knowledge on what your purpose in life is or could make you fear it. Dreams are essentially part of the foundation of a persons life. Rudolfo Anaya in the novel Bless me ultima uses the concept of dreams to demonstrate the growth and the loss o f innocence Antonio faces from beginning to end. The dreams Antonio has throughout the novel symbolize parts of himself he has to let go of in order to understandRead MoreBless Me Ultima, By Rudolfo Anaya1646 Words   |  7 Pages Bless Me Ultima Bless Me Ultima Author: Rudolfo Anaya LAP Topic 5 Written by : Jason Gutierrez Personal ideologies provide an aspiration for a fools paradise. That endeavor contrived a blindness that makes their perfect world, someone else’s ordeal. Individuals might convoke others for guidance to an explicit ambit to discover their own dogma. However, humanity has a type of ignorance in a sense that compels them to force their own beliefs onto others. Distinct mentalities collideRead MoreBless Me, Ultima By Rudolfo Anaya Essay1338 Words   |  6 PagesMiguel de Unamuno once said, â€Å"Faith which does not doubt is dead faith.† This quote embodies a key element that is explored in the novel Bless Me, Ultima written by Rudolfo Anaya. While reading the Chicano novel Bless Me, Ultima, the reader may begin to question Tony’s reliance on this faith. Tony spends most of the novel questioning God’s reasoning. He also takes a very keen interest in the complexities of the world that surrounds him. While this novel does revolve around the theme of soul-sea rchingRead MoreBless Me Ultima By Rudolfo Anaya1477 Words   |  6 Pagesbrought us into this world? Parents have a tendency to be extremely involved in every step of our lives as they have the right to do so but is it in their jurisdiction to control who we are and who we want to become? In the novel Bless Me Ultima by the author Rudolfo Anaya the debate of how much jurisdiction a parent has over their children is brought up within the reader. In the novel which is told from the perspective of the character Antonio, Antonio’s parents known as Maria and Gabriel have set

Quotes from Brave New World by Aldous Huxley

Brave New World deals with issues of technological advancements, sexuality, and individuality--in a dehumanizing society. Huxley explores how his characters react to living in a dystopian future society, in which everyone’s place in society is strictly defined. Here are a few quotes from the novel.   Our world is not the same as  Othellos  world. You cant make flivvers without steel—and you cant make tragedies without social instability. The worlds stable now. People are happy; they get what they want, and they never want what they cant get.† (ch. 16) With these words which Mustapha Mond speaks to John, in a philosophical-debate-like fashion, he details why Shakespeare is obsolete in the World State. Being a highly educated man, he admits to them being beautiful, but his words are old, and, thus, unfit for a society that is primarily oriented to consumerism. What’s more, he belittles John for using Shakespeare as  a paradigm of values and ethics, because Shakespeare’s world is very different from the World State. His was a world subjected to turmoil and instability, while the World State is essentially stable, which, in turn, is not a fertile ground for tragedies.   Quotes about Love and Sex â€Å"Whore! he shouted Whore! Impudent strumpet!† (Ch. 13) John yells these words at Lenina as she gets naked in front of him. Citing his beloved Shakespeare, he addresses her as a â€Å"disrespectful whore.† It’s a line coming from Othello, where the titular character is about to kill his wife Desdemona as he became convinced she had been cheating on him. Both instances of the use â€Å"impudent strumpet,† are misdirected, though: Desdemona was faithful all along, while Lenina had been sleeping around because the society she was raised in conditioned her to do so. Both Othello and John see their love interest as both sleazy and beautiful, which disturbs John, since he is not able to compute feelings of repulsion and attraction at the same time. In fact, such contrasting feelings eventually lead him to madness and death. Mother, monogamy, romance. High spurts the fountain; fierce and foamy the wild jet. The urge has but a single outlet. My love, my baby. No wonder those poor pre-moderns were mad and wicked and miserable. Their world didn’t allow them to take things easily, didn’t allow them to be sane, virtuous, happy. What with mothers and lovers, what with the prohibitions they were not conditioned to obey, what with the temptations and the lonely remorses, what with all the diseases and the endless isolating pain, what with the uncertainties and the poverty—they were forced to feel strongly. And feeling strongly (and strongly, what was more, in solitude, in hopelessly individual isolation), how could they be stable? (Chapter 3) In Chapter 3, Mustapha Mond explains the history of the World State to a group of boys touring the Hatchery. â€Å"Mother, monogamy, and romance† are concepts that are reviled in the World State, as is the whole idea of â€Å"feeling strongly,† and they are the core values of John, who is devoted to his mother, strives for monogamy and romance while still experiencing feelings unfiltered by soma. However, eventually, abiding by those feelings causes him to try to purify himself with self-flagellation, which, in an unfortunate turn of events, leads to his madness and to his suicide. His demise does, indirectly, prove Mustapha Mond’s point, as, by eliminating â€Å"mother, monogamy, and romance† alongside â€Å"feeling strongly,† the World State succeeded in creating a stabile society where everybody was, indeed, superficially happy. Sure, human beings are indoctrinated to behave in one way and one way only according to their caste, and the whole Stat e is a system founded on production and consumptions, fueled by the consumeristic tendencies of its inhabitants. However, they are happy. They just need to drink soma and choose merriment over truth. A good trade-off. Politics â€Å"When the individual feels, the community reels† (various locations) This is a Society’s teaching of the World State, which goes hand in hand with â€Å"never put of till tomorrow the fun you can have today.† Lenina pronounces it to Bernard after they had spent a night together in his rooms, which he regretted, saying he wished it had ended differently, especially considering it was their first day together. She claims it’s pointless to put off having any fun, while he wants to â€Å"feel something strongly,† which is largely discouraged in the world state, as feelings can overthrow any form of stability. Yet, Bernard yearns for some reeling too. This conversation makes Lenina feel rejected. Yes, and civilization is sterilization.† (Ch. 7) Civilization is sterilization is one of the main Society’s teachings in Brave New World, and different characters utter it throughout the novel. Sterilization can mean different things: one is sanitation and cleanliness, as opposed to the filth people in the Reservation live in. â€Å" I had an awful cut on my head when they first brought me here. You cant imagine what they used to put on it. Filth, just filth† Linda recalls before uttering the statement. Similarly, Lenina equates sterilization with cleanliness, which, she insists â€Å"is next to fordliness.† However, sterilization can also be interpreted with regards to making women unable to bear children. In the World State, 70% of the female population are made into freemartins, meaning sterile women. They achieve that by injecting the female embryos with a low dose of sex hormones. This makes them sterile and fairly normal, except for the slight tendency to grow a beard.   Happiness And if ever, by some unlucky chance, anything unpleasant should somehow happen, why, there’s always soma to give you a holiday from the facts. And there’s always soma to calm your anger, to reconcile you to your enemies, to make you patient and long-suffering. In the past you could only accomplish these things by making a great effort and after years of hard moral training. Now, you swallow two or three half-gramme tablets, and there you are. Anybody can be virtuous now. You can carry at least half your morality about in a bottle. Christianity without tears—that’s what soma is. (Chapter 17) This quote is excerpted from a conversation between John and Mustapha, which takes place in Chapter 17. Mustapha is trying to convince John how soma is a cure-all remedy for any unpleasant emotion, which, in turn, lead to inefficiency and conflict. Unlike the hard moral training of the past, soma can solve any ailment of the soul almost instantly. Curiously, the parallel between moral training, which is usually a core aspect of religion, and soma, hints at the origin of the word soma itself. It used to be an entheogenic draught that was consumed during rituals in the Vedic religion. Several myths also see two opposing factions of deities fighting over the ownership of soma. But while, originally, soma was consumed by gods and humans alike in order to attain â€Å"the light† and immortality, the soma, which, in the world state, comes in convenient tablets, and it’s mainly used to deal with any â€Å"unpleasantness†: Lenina knocks herself out with it after being un able to endure the horrors she witnessed in the Reservation, while Linda who, in her isolation in the Reservation had been looking for a substitute for the soma in mescaline and peyotl, eventually is prescribed a lethal dose of soma once she gets back to the World State.